Brad Ysseldyk
International Channel Development Consulting
Brad Ysseldyk has built an exceptional reputation developing markets and channel partnerships on a global scale. Delivering innovative solutions and forging leading partnerships internationally, he influences decision-makers at the highest level.
Brad has positioned companies and products as market leaders and providers of technology solutions for laser optics and Survey GIS / GPS systems within the: Science, Aerospace, Defence, Commercial, Industrial, and Consumer-driven marketplaces.
Brad has lived and traveled abroad extensively and is adept at wading through national customs and cultural sensitivities. He has proven success negotiating contracts and leading initiatives on every continent.
Focused on sales growth by identifying and establishing new international markets, Brad can develop and manage distribution networks. He is able to navigate easily through cultural, language and bureaucratic barriers.
Perhaps you need to evaluate, improve, discover, or eliminate distributors? Brad has the analytics to provide the insight you need to make important informed decisions.
Many companies know that they need a web presence in the Global Marketplace. Whether high-tech or low-tech, having Local Representation is key in many market segments.
Brad says that “International business concepts are the same as domestic: building business, managing relationships, adapting and managing the work culture harmoniously is critical to profitability and growth”.
With a passion for engineering combined with his impressive business acumen, Brad is results-driven with a proven sales track record of adding value to your business.
Brad Ysseldyk is available for Canadian and International assignments.
Please contact Boardroom Metrics: at 905-709-4031.
Articles by Brad Ysseldyk :
Creativity vs. the ‘It is What it is’ Strategy
By: Brad Ysseldyk, February 20, 2012 “It is what it is”. This was the unofficial strategic vision of a company that I visited frequently over the years. I heard this mantra repeatedly and watched uncomfortably as complacency set in and the company nearly failed. Competitive advantages were lost, future product development lagged, and customers began … read more
Leadership Lost in a Sea of Leaders
Although somewhat cliché, “building leaders of tomorrow” seems to be a common mantra of business schools the world over. Considering the financial melt-down that has kept the world economy in the doldrums for the past 3 years, some might suggest that a focus on leadership is long overdue. At the same time, it could be … read more
