Marketing and Sales Consulting
“Strategy without action is a daydream; action without strategy is a nightmare”.
John Slauenwhite is a sales – oriented marketer who balances strategy and action. He makes the right things happen.
John has driven results at the VP and Executive Committee level in global trade development, B2B and large corporate environments including Unilever Bestfoods and Canada Bread. From a consulting perspective, he has worked with both small and large organizations.
John’s marketing expertise includes branding and new product innovation; his implementation and sales experience incorporates key account management and knowledge-based selling.
Under-utilized data is a key focus of John’s – turning it into knowledge and developing powerful insights to better understand customers, address issues such as pricing, and identify untapped market potential.
For example, a recent assignment was to reposition the business from commodity to becoming a more value added business. Differentiation was driven by leveraging market knowledge, and a greater focus on understanding unique customer needs.
This approach resulted in a price premium of ~ 10% versus competition in a price sensitive market, and enhanced customer relationships through joint category promotion.
The CEO said, “John… effectively repositioned our …. Business Units, including key efforts to move these businesses from a tactical commodity orientation to a more strategic business approach. He balanced an understanding of market needs with the needs of our customers, and implemented more structured pricing, initiated brand development, and built promotion support by customer. Over the course of our association, John has proven to be a dedicated, forward thinking professional”.
When asked about his business approach, John says “Every organization is sitting on the knowledge and insight to perform better. Unfortunately, the world has become so busy that the urgent often overpowers the important. That’s where some organizations lose focus, time, and ultimately revenue. My approach is to ensure that the strategy is concise, and that action follows swiftly. A balance between planning and doing is what delivers stalled revenue and gross margin”.
John Slauenwhite is available for consulting projects, interim assignments, and permanent opportunities within Canada and internationally.
Please contact Boardroom Metrics: at 905-709-4031.
Articles by John Slauenwhite :
Not many companies would characterize themselves as having an obsession with pricing, and yet pricing represents one of the most attractive and most overlooked opportunities out there to increase profit. There have been a number of studies over the years that have highlighted the importance of pricing as a key lever in driving profit increase. … read more
As the CEO of a High Tech company, perhaps you’re concerned with hyper-segmentation and creeping incrementalism in the market. We live in a world where some companies herald the roll out of a new telecommunications device or the next version of software with great fanfare. These are frequently regarded as remarkable accomplishments, representing huge growth … read more
John Slauenwhite is a sales – oriented marketer who balances strategy and action. Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as a communication platform has caused many companies to jump in, wanting to … read more