Boardroom Metrics Blog

The Boardroom Metrics Blog provides an ever-growing source of business content, written by our Accomplished Executives about their areas of passion and expertise.  Latest blog posts and past content are accessible here.

5 Reasons to Invest in Your Brand

Why invest in your brand? Your brand is the foundation and face of your business – it should always clearly differentiate you from your competition. It doesn’t matter the size of business or structure – your Brand is the first exposure your customers and target audience have with your product or service. You only have … read more


Governance Improves Your Chances on RFP (Request for Proposal) Responses

As a senior IT Manager in a prominent Canadian municipality, I wrote and reviewed numerous RFPs and responses. Let’s just say that some are better than others. Some responses are put together in a rush, and that is not always the fault of the responder. However, many are put together without putting the appropriate effort … read more


Important RFP Response? Don’t Wait Too Long For Help!

How exciting! A big new RFP has surfaced, and your company is perfect for it. Immediately, an RFP response team is organized and tasked with developing the proposal. You have more than a month to get it done. Plenty of time, right? Not necessarily. Unless your company is dramatically different from most, you don’t have … read more


The CEO as an Organization’s Chief Fundraising Officer

The right person must always make “the ask”.  Whether to Venture Capitalists, financial institutions, corporate investors or individual donors, quite often the determinant for successful fund development comes from the direct involvement of the CEO themself. In today’s world of fund raising, there is more competition than ever, and even greater donor fatigue. The CEO … read more


Brand Protection – Who Owns What?

  Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than you think. The damage done can be irreversible and expensive to undo!   Here are some steps to provide better protection of your brand: FILE … read more


The Secret of Responding to an RFI, RFP, RFQ

There are companies, even very large organizations in Europe as well as in North America, who struggle to respond to RFIs, RFPs, and RFQs in an effective and compelling way. The main reason for this is the simple ‘know-how’ of writing a response. You would think that the challenges are due to the complexity within … read more


Brand Maintenance

  Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” is generally the attitude. Nothing could be further from the truth.   Successful brand maintenance has become a survival factor for businesses. To develop, shape, … read more


Anatomy of a Re-Brand

Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your brand’s life cycle, or evolution, a “Re-Branding” will be required.   The reasons for this exercise can be varied: Change in direction – The brand … read more


Money Money Money – $16 Billion coming soon!

As of April 1st the Federal Government Procurement process begins anew: stimulating $16 Billion dollars worth of Contracts. The Federal Government is one of, or quite possibly the largest purchaser of goods and services in the entire country. And, in the upcoming 2015 -2016 fiscal year, the Procurement process just got a whole lot more … read more


When Brands Fail

  Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in the life cycle of any Brand. As an audience shifts, their needs will also alter.  A good Brand Strategy will take this into account. You … read more


Brand Strategy by the Numbers

Today’s brand environment has become a virtual war zone — brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to maintain its presence or dominance of the landscape and still survive as a meaningful and relevant communication tool. As time marches on, brands can become … read more


What’s Up with RFI’s and Request for Information Tenders?

It’s 2015 and an important trend that we are tracking in Canada is around the increase in RFP/RFQ/RFI Proposals and Tenders being created. So, what’s up specifically with all of the RFI’s Request for Information Tenders that we are now seeing? As a heads-up for Canadian Businesses – this is the look of things to … read more