Boardroom Metrics Blog

The Boardroom Metrics Blog provides an ever-growing source of business content, written by our Accomplished Executives about their areas of passion and expertise.  Latest blog posts and past content are accessible here.

Sharpen your Pencil – Grant Funding is Available

  We work with a lot of companies in Ontario that have successfully received funding and grant money for their organizations. This has helped fund everything from research and development, to hiring new staff and implementing new strategies. These firms range from start-ups through mid-size organizations through to large enterprises.   Funding contributes in numerous … read more


Solution Selling – Tried and True Approach

SOLUTION SELLING – TRIED AND TRUE APPROACH FOR THE “TRUSTED ADVISOR” “Marty” (not his real name) was a dedicated sales person. He towed the company line; followed up on every sales lead, and understood the company business objectives. Marty talked with customers & prospects any time an opportunity presented itself.  He recited his company’s value … read more


How would Aristotle write an RFP?

The Choice! Why Outsource a Professional RFP Writer Aristotle, the founder of the ‘choice theory’ believed that “the origin of a choice is desire and reasoning with a view to an end” hence “choice cannot exist without reason”. Aristotle’s theory makes perfect sense. If we have to make choice between eating a banana and a … read more


MISA Security Conference A Big Success

Approximately 200 delegates attended the 2015 MISA (Municipal Information Systems Association) Annual Security Conference in beautiful Niagara-on-the-Lake last week. There was something for everyone – the techies had training sessions, there were humorous keynote speakers and very informative sessions on what governments are doing to keep us and our information safe. Day 1 (Monday) was … read more


Make Your Brand As Beloved As A College Sports Team

Make Your Brand As Beloved As A College Sports Team Brands, big and small, are realizing the attractiveness of the largest, most affluent, best-educated fan base in sports. These fans have a special, intense passion for their alma mater and favorite teams, which makes collegiate marketing so effective. Previously national brands had few ways to … read more


DOOH – A Powerful Proposition for Marketers!

A powerful proposition for marketers! Each Saturday, at games across the country College Football Fans continually look to the video scoreboard to see player statistics, check scores, watch a replay, and view exciting features, vignettes, promotions … and commercial spots. Introducing the Digital Video Scoreboard Network (DOOH) These large formatted digital video scoreboards in college … read more


Hockey Fans Love Brands Who Love Hockey!

        Hockey Fans Love Brands Who Love Hockey! Not only are NHL fans better educated and more affluent than NFL or MLB fans – they’re also more brand loyal. They stand behind and are more likely to buy products from firms that sponsor their favorite team more than NFL or MLB fans.* … read more


How to Give Your Kids Better Career Advice

Working with post-corporate executives has alerted me to something important – you need to give your kids better advice on their careers. Here’s why. Because the dream of your child growing up, going to University, getting a job, rising through the ranks and retiring at 62 is gone. It’s not reality today and it will … read more


Leveraging Sports Passion to help your Brand.

If you understand the interests of your target audience, and find that a particular sport is attractive to them, then it makes sense to sponsor sports events. You can leverage their sports passion into a deeper or longer lasting relationship with your brand. Here is a recent Case Study: An International Resort Chain Engages Core … read more


Local Sports Games Provide a Great Place to Market your Brand

A powerful proposition for marketers! Each Saturday, at games across the country College Football Fans continually look to the video scoreboard to see player statistics, check scores, watch a replay, and view exciting features, vignettes, promotions … and commercial spots. Introducing the Digital Video Scoreboard Network (DOOH) These large formatted digital video scoreboards in college … read more


Five Marketing Tips for Executive Job Hunters

At Boardroom Metrics we’ve observed the marketing patterns of many, many executives in transition. Here are five tips we’ve picked up for making the job hunt more successful:   Become a specialist. A first rule of marketing is stand out for doing one thing well. However, that’s not how most executives market themselves. Loaded with … read more


Sports Advertising at a Fraction of the Cost = IMPLIED SPONSORSHIP

“Implied Sponsorship” is one of the Hottest Trends in Sports Marketing for 2015. With “Implied Sponsorship” approaches you can compete in advertising and sponsorship of sports for a fraction of the cost! This is the ability to associate a brand to a sports team, event, or venue at a fraction of the cost of a … read more