Boardroom Metrics Blog

The Boardroom Metrics Blog provides an ever-growing source of business content, written by our Accomplished Executives about their areas of passion and expertise.  Latest blog posts and past content are accessible here.

Brand Protection – Who Owns What?

  Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than you think. The damage done can be irreversible and expensive to undo!   Here are some steps to provide better protection of your brand: FILE … read more


The Secret of Responding to an RFI, RFP, RFQ

There are companies, even very large organizations in Europe as well as in North America, who struggle to respond to RFIs, RFPs, and RFQs in an effective and compelling way. The main reason for this is the simple ‘know-how’ of writing a response. You would think that the challenges are due to the complexity within … read more


Brand Maintenance

  Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” is generally the attitude. Nothing could be further from the truth.   Successful brand maintenance has become a survival factor for businesses. To develop, shape, … read more


Anatomy of a Re-Brand

Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your brand’s life cycle, or evolution, a “Re-Branding” will be required.   The reasons for this exercise can be varied: Change in direction – The brand … read more


Money Money Money – $16 Billion coming soon!

As of April 1st the Federal Government Procurement process begins anew: stimulating $16 Billion dollars worth of Contracts. The Federal Government is one of, or quite possibly the largest purchaser of goods and services in the entire country. And, in the upcoming 2015 -2016 fiscal year, the Procurement process just got a whole lot more … read more


When Brands Fail

  Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in the life cycle of any Brand. As an audience shifts, their needs will also alter.  A good Brand Strategy will take this into account. You … read more


Brand Strategy by the Numbers

Today’s brand environment has become a virtual war zone — brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to maintain its presence or dominance of the landscape and still survive as a meaningful and relevant communication tool. As time marches on, brands can become … read more


What’s Up with RFI’s and Request for Information Tenders?

It’s 2015 and an important trend that we are tracking in Canada is around the increase in RFP/RFQ/RFI Proposals and Tenders being created. So, what’s up specifically with all of the RFI’s Request for Information Tenders that we are now seeing? As a heads-up for Canadian Businesses – this is the look of things to … read more


8 Top Tips for Direct Marketing and Mailing List Campaigns

Let’s face it. Business is about getting in front of potential clients – and today there are many options to do this. Direct Marketing is a viable option. In our world of digital deliveries and with the new anti-spam CASL laws in place across Canada, my experience working with a variety of Clients has proven … read more


Gain Competitive Advantage through RFPs

Every successful client tells us that an integral part of their Corporate Strategy is Business Development. Responding to RFPs is one of the most effective biz-dev tools we have ever seen or used. We have discovered that organizations with a well-developed RFP Proposal Response Strategy in place gain considerable competitive advantage and market share.   … read more


Four personal branding tips to help shorten your elevator pitch

Hi, what do you do? In 10 seconds or less, can you summarize what you do for a living? Everyone should be able to do this. The original purpose of an elevator pitch was to prepare you for that chance meeting with a potential client, so that you could quickly summarize your value proposition for … read more


Private Business Strategy

Private Business: Why The Difference Between Strategy and Tactics Matters. Almost true story. I was just on a boys weekend golfing with a couple of buddies. All of them are private business owners. On the way home, the topic of business came up (again) and one of the guys started talking about strategy. He had … read more