March 8, 2013
Despite the vast potential social media brings, many high tech marketers do not have an integrated, congruent social media strategy.
Boardroom Metrics Blog
The Boardroom Metrics Blog provides an ever-growing source of business content, written by our Accomplished Executives about their areas of passion and expertise. Latest blog posts and past content are accessible here.
The Carnival Cruise Line will Survive
March 7, 2013
Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. A Wrong Gets it Right! Over the past few weeks, the news surrounding the Carnival Cruise Ship line has been upsetting, troubling and in some cases disturbing. How could this happen to such a … read more
Is Your High Tech Sales Team Firing on ALL Cylinders?
March 6, 2013
High tech sales executives need to be constantly evaluating how their sales people are performing and their sales effectiveness. The quantitative evaluation process starts with analyzing one or two key sales performance metrics and the associated data.
Where will your next new High Tech product come from?
February 28, 2013
As the CEO of a High Tech company, perhaps you’re concerned with hyper-segmentation and creeping incrementalism in the market. We live in a world where some companies herald the roll out of a new telecommunications device or the next version of software with great fanfare. These are frequently regarded as remarkable accomplishments, representing huge growth … read more
Challenges in Commercializing Innovation
February 26, 2013
Are you ready to sell “Trust”? A wise businessman once told me that, in the end, business is all about selling “trust”. I’ve kept learning what “selling trust” means, ever since. Think of Apple products. Have you ever questioned whether the product will work well and serve a need? No, in fact, it goes beyond … read more
What I’ve Learned about Sales
February 19, 2013
Tim Rooney – A seasoned CEO Tim draws on decades of corporate success to help individuals and business owners accelerate their sales growth and build a sustainable competitive advantage. The 12 most surprising things I’ve learned from 10 years of Sales Training Over the last 10 years, I have trained and coached many 100’s of … read more
