Boardroom Metrics Blog

The Boardroom Metrics Blog provides an ever-growing source of business content, written by our Accomplished Executives about their areas of passion and expertise.  Latest blog posts and past content are accessible here.

Anatomy of a Re-Brand

Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your brand’s life cycle, or evolution, a “Re-Branding” will be required.   The reasons for this exercise can be varied: Change in direction – The brand … read more


Money Money Money – $16 Billion coming soon!

As of April 1st the Federal Government Procurement process begins anew: stimulating $16 Billion dollars worth of Contracts. The Federal Government is one of, or quite possibly the largest purchaser of goods and services in the entire country. And, in the upcoming 2015 -2016 fiscal year, the Procurement process just got a whole lot more … read more


When Brands Fail

  Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in the life cycle of any Brand. As an audience shifts, their needs will also alter.  A good Brand Strategy will take this into account. You … read more


Brand Strategy by the Numbers

Today’s brand environment has become a virtual war zone — brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to maintain its presence or dominance of the landscape and still survive as a meaningful and relevant communication tool. As time marches on, brands can become … read more


What’s Up with RFI’s and Request for Information Tenders?

It’s 2015 and an important trend that we are tracking in Canada is around the increase in RFP/RFQ/RFI Proposals and Tenders being created. So, what’s up specifically with all of the RFI’s Request for Information Tenders that we are now seeing? As a heads-up for Canadian Businesses – this is the look of things to … read more


8 Top Tips for Direct Marketing and Mailing List Campaigns

Let’s face it. Business is about getting in front of potential clients – and today there are many options to do this. Direct Marketing is a viable option. In our world of digital deliveries and with the new anti-spam CASL laws in place across Canada, my experience working with a variety of Clients has proven … read more


Gain Competitive Advantage through RFPs

Every successful client tells us that an integral part of their Corporate Strategy is Business Development. Responding to RFPs is one of the most effective biz-dev tools we have ever seen or used. We have discovered that organizations with a well-developed RFP Proposal Response Strategy in place gain considerable competitive advantage and market share.   … read more


Four personal branding tips to help shorten your elevator pitch

Hi, what do you do? In 10 seconds or less, can you summarize what you do for a living? Everyone should be able to do this. The original purpose of an elevator pitch was to prepare you for that chance meeting with a potential client, so that you could quickly summarize your value proposition for … read more


Why RFPs are the Ultimate Business Document

At Boardroom Metrics we are enthusiastic about RFP’s. RFPs are the ultimate business document.  The opportunities created from writing a well-written proposal go far beyond simply winning a new piece of business. They include: Competitive intelligence– the opportunity to gain first-hand knowledge and insight on competitive activity, strategies and goals. Client insight– the opportunity to … read more

Private Business Strategy

Private Business: Why The Difference Between Strategy and Tactics Matters. Almost true story. I was just on a boys weekend golfing with a couple of buddies. All of them are private business owners. On the way home, the topic of business came up (again) and one of the guys started talking about strategy. He had … read more


Corporate Innovation Assessment Questionnaire

This past year I got involved as a facilitator for a group called Innovators Alliance. Innovators Alliance is a membership-driven CEO peer group with a clear focus – innovation. It is sponsored by the Province of Ontario, Deloitte and other important sponsors. Innovation is one of those concepts that’s highly attractive. It conjures visions of … read more


Frustrated with your Inside Sales Team?

What we know from talking to every Sales leader that we chat with is that they are frustrated with the results that their inside sales people are delivering. We have determined that one of the biggest reasons for this frustration is the fact that most organizations believe that their inside sales people need to have … read more