by Ron Caughlin – an award-winning Marketer and Master Storyteller. Have you ever wondered how some people have the gift of the gab and can tell a great story with ease? Are you tired of listening to presentations that are full of charts, graphs and data that put you to sleep? So often it is … read more
I remember when I first came to Canada 21 years ago, to take over the running of Polygram in Canada - my boss in London handed me a file to read marked “Canada – Confidential” as part of my “briefing” before coming here. The file was quite thick and contained all the usual stuff like … read more
I can’t believe what I’m hearing or what I’m reading – the brain trust at RIM still believe they are in the running. Their CEO clearly doesn’t listen to the news or is trapped in a utopian dream.
In the recent changes and performance at RIM, shareholders should be asking themselves did the Board ever discuss Corporate Strategy with CEO and Management Succession (SMP). With the appointment of Mr. Heins, his priority was to conduct a situation analysis that has resulted in many actions and speculations. At their recent AGM, shareholders were updated … read more
This is not new news – however it strikes me as very odd that people and companies continue to pour dollars into advertising campaigns expecting huge results.
Second in a series on Sales & Marketing Integration… Whether your organization operates in a B2C or B2B environment, whether your company is large or small, or whether you sell products or services, your salespeople are facing exponential change in today’s competitive marketplace. Salespeople have traditionally had a more tactical focus. However, the pace of … read more
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