Second in a series on Sales & Marketing Integration… Whether your organization operates in a B2C or B2B environment, whether your company is large or small, or whether you sell products or services, your salespeople are facing exponential change in today’s competitive marketplace. Salespeople have traditionally had a more tactical focus. However, the pace of … read more
First in a series on Sales & Marketing Integration… “Nothing happens until someone sells something”. This old quote has been attributed to Henry Ford, Peter Drucker, and Thomas Watson, amongst others. I think it’s out-dated, and more importantly, risky since it supports a silo mentality in companies. Synergy is basically free, and knowledge builds synergy … read more
Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness … read more
Geoff FitzGibbon has10 years leadership at CNIB in consumer marketing and operations. Diverse business experience. From General Management to new business start-ups in Healthcare, Telecommunications and Digital Imaging. Geoff brings a direct, cordial and flexible approach to new challenges. Retail, Marketing, B2B and B2C sales, exporting and international sourcing. Jeff became a Boardroom Metrics Accomplished Executive in … read more
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