Now that you’ve built your Brand make sure you have a plan to protect it. Unfortunately the ability to steal your Brand identity and goodwill exists everywhere. Activities aimed at diverting traffic to competitive business or exploiting your Brands awareness – all eroding your revenues. Not so long ago, Brand building and protection was very … read more
Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
As time goes on, it’s always important to connect or “tune-in” with your brand. Brands will develop a life of their own, most of the time they grow up the way we want but every now and again they don’t. It’s important to re-connect with your brand and shape it accordingly as the marketplace and … read more
Most organizations neglect the forward thinking of their Brand and it’s Means and Meaning in the consumer and corporate world. The majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there that’s done” is generally the attitude – nothing could be further from the truth. Do you really … read more
Most companies and people really don’t understand the time and effort it takes to re-brand an organization – not to mention the dollars involved. At some point during your brand’s life cycle (or evolution), a “re-branding” will be required. The reasons for this exercise can be varied. Change in direction – The brand is evolving … read more
By Greg Berube, February 5, 2012 Recently, in the news there have been some very disturbing events concerning brands and how organizations fail to understand the importance of everyday brand communication. As I pointed out in an earlier article, we define ourselves by the brands we choose. It helps us understand our place in the … read more
This experience will convert the customer into a Brand “carrier” – someone who has no fear in participating with in the brands unwritten guidelines or lifestyle. Soon they will become a Brand disciple – this person will have such confidence with the brand, they will spread the word and attach their name to the product. This is true “relationship marketing” – consumers willing to risk their reputation for your Brand.
You can’t afford not to consider Facebook as marketing channel.
Louis Nastro is a Boardroom Metrics Accomplished Advisor. Louis provides executive leadership in the aerospace/navigation and management consulting industries. His specialties include business restructuring, international business management and business development in advanced technology market segments. Louis is member of The American Institute of Aeronautics and Astronautics. Every successful high tech company has created value either … read more
I’ve been gone for a while as Boardroom Metrics continues to grow rapidly. We now have 14 Accomplished Executives and Advisors. They are located in Toronto, Waterloo, Guelph and Ottawa. There are several more currently in the selection process including two in Montreal. The mission of Boardroom Metrics is to help others make money. We … read more
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