John Slauenwhite is a sales – oriented marketer who balances strategy and action. Just as too many cooks can spoil the broth, too many brands can spoil the strategy…. Companies generally don’t invest much time determining the number of brands they need to support their business strategy. Similarly, they don’t give much thought to brand … read more
Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well-maintained and profitable organization. Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable. Who owns what – an ounce of protection? Now … read more
This is not new news – however it strikes me as very odd that people and companies continue to pour dollars into advertising campaigns expecting huge results.
“There, that’s done – no more worries…” – not so fast! A brand and the brand experience is what differentiates your company from your competitors and their products. It also defines your corporate culture and brings to life your products and services. As your company or products move forward or take on more competitors, your … read more
Now that you’ve built your Brand make sure you have a plan to protect it. Unfortunately the ability to steal your Brand identity and goodwill exists everywhere. Activities aimed at diverting traffic to competitive business or exploiting your Brands awareness – all eroding your revenues. Not so long ago, Brand building and protection was very … read more
Most organizations neglect the forward thinking of their Brand and it’s Means and Meaning in the consumer and corporate world. The majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there that’s done” is generally the attitude – nothing could be further from the truth. Do you really … read more
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