Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
As time goes on, it’s always important to connect or “tune-in” with your brand. Brands will develop a life of their own, most of the time they grow up the way we want but every now and again they don’t. It’s important to re-connect with your brand and shape it accordingly as the marketplace and … read more
Most organizations neglect the forward thinking of their Brand and it’s Means and Meaning in the consumer and corporate world. The majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there that’s done” is generally the attitude – nothing could be further from the truth. Do you really … read more
Most companies and people really don’t understand the time and effort it takes to re-brand an organization – not to mention the dollars involved. At some point during your brand’s life cycle (or evolution), a “re-branding” will be required. The reasons for this exercise can be varied. Change in direction – The brand is evolving … read more
As I go into different companies in different industries, I hear a number of different comments all of which are an attempt to define their internal and external problems and issues. Generally I’m asked to solve an immediate problem – I’ve often stated this is the wrong time to be looking deeply into your brand. … read more
By Greg Berube, January 9, 2012. At some point, every physical Brand identity will need to evolve or be brought into step with current corporate (or product) perception. This is inevitable and a certainly required to stay in tune with your current and changing target audience. As time progresses, so should your Brand – it … read more
By Jim Crocker. Jim is the founder and CEO of Boardroom Metrics. Just over 4 weeks ago, Bo Woloshyn took up the challenge of helping us use Twitter to expand the profile of Boardroom Metrics. Since then, our Twitter following has grown from somewhere around 34 to over 1,600 followers. Bo is an interesting inspiration for … read more
Geoff FitzGibbon has10 years leadership at CNIB in consumer marketing and operations. Diverse business experience. From General Management to new business start-ups in Healthcare, Telecommunications and Digital Imaging. Geoff brings a direct, cordial and flexible approach to new challenges. Retail, Marketing, B2B and B2C sales, exporting and international sourcing. Jeff became a Boardroom Metrics Accomplished Executive in … read more
Ready for a 2nd Career Challenge combining Branding, Social Networking and Experiential Marketing? Earn high commissions plus the opportunity for an equity position. Bring your CPG background and Advertising expertise to this Experiential Marketing company that requires a Rainmaker to drive business development and match licensed Brand products with Consumers. Apply with resume to: post@boardroommetrics.com
Hey. Our client is a party animal. Old guy. Kind of techie but not overboard. Has something serious going and is looking for a senior, connected brander to hook him up with other brand people. He could really use the help (you should see him) and is willing to to give up equity for the … read more
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