Brad Ysseldyk

About Brad Ysseldyk

Brad Ysseldyk has built an exceptional reputation developing markets and channel partnerships on an international scale. Delivering innovative solutions and forging leading partnerships internationally, he influences decision-makers at the highest level.

Creativity vs. the ‘It is What it is’ Strategy

By: Brad Ysseldyk, February 20, 2012 “It is what it is”. This was the  unofficial strategic vision of a company that I visited frequently over the years.  I heard this mantra  repeatedly and watched uncomfortably as complacency set in and the company nearly failed. Competitive advantages were lost, future product development lagged, and customers began [...]

By |February 20th, 2012|Innovation, Leadership|0 Comments

Leadership Lost in a Sea of Leaders

Although somewhat cliché, “building leaders of tomorrow” seems to be a common mantra of business schools the world over. Considering the financial melt-down that has kept the world economy in the doldrums for the past 3 years, some might suggest that a focus on leadership is long overdue. At the same time, it could be [...]

By |December 23rd, 2011|Leadership, Management|1 Comment