Is your Brand meaningful to your target audience?
As the needs and wants of the consumer change and alter - your Brand needs to evolve too. What to do if your Brand isn’t working? As a key to [...]
The 5 Hidden Benefits of Branding
Branding is worth the investment - a unique own-able Brand Strategy will separate you from your competitors, increase your revenues and provide a few hidden benefits. As your Brand Strategy [...]
5 Reasons to Invest in Your Brand
Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size [...]
Brand Protection – Who Owns What?
Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than [...]
Brand Maintenance
Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” [...]
Anatomy of a Re-Brand
Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your [...]
When Brands Fail
Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in [...]
Brand Strategy by the Numbers
Today's brand environment has become a virtual war zone -- brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to [...]
How to Build Brand Awareness
The Catholic Church as a Brand Over the past few weeks, we’ve all been following the news about the Catholic Church and in particular the retirement (a first in 600 [...]