Every small business and start up wants to grow and become successful, but the trick is to have “planned growth” rather than “opportunistic growth”. If you opportunistically start taking on every new order for your products or services that comes along, sooner or later you'll hit a “constraint” that cripples your business. Typical business growth [...]
Ken Steven, a Boardroom Metrics Business Growth Consultant, provides inbound marketing content creation and lead generation services to the financial services and professional services industries.
Whether you’re a CEO looking to grow your business, a Marketing Manager who needs to demonstrate tangible results and ROI, or a Sales Manager who craves a greater number of quality leads, Inbound Marketing may just be your ticket to success. The best way to describe Inbound Marketing is to compare it to Outbound Marketing, [...]
Let’s say you’re the CEO of a High Tech company ... Let’s say your business grew steadily from the time you started the company, but for the past couple of years you seem to be stuck on a sales plateau. No matter what you try, you just can’t increase sales beyond that point. You really [...]