Kevin Kinney

About Kevin Kinney

Kevin Kinney has been involved in the marketing and engagement strategies of some of the most influential brands in sports and entertainment. His specialty is helping firms with “Sponsorship Strategy” and “Sports Media Marketing.”

Make Your Brand As Beloved As A College Sports Team

Make Your Brand As Beloved As A College Sports Team Brands, big and small, are realizing the attractiveness of the largest, most affluent, best-educated fan base in sports. These fans have a special, intense passion for their alma mater and favorite teams, which makes collegiate marketing so effective. Previously national brands had few ways to [...]

By |October 5th, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

DOOH – A Powerful Proposition for Marketers!

A powerful proposition for marketers! Each Saturday, at games across the country College Football Fans continually look to the video scoreboard to see player statistics, check scores, watch a replay, and view exciting features, vignettes, promotions … and commercial spots. Introducing the Digital Video Scoreboard Network (DOOH) These large formatted digital video scoreboards in college [...]

By |September 30th, 2015|Marketing, Sports Media Marketing, Sports Sponsorship|0 Comments

Hockey Fans Love Brands Who Love Hockey!

        Hockey Fans Love Brands Who Love Hockey! Not only are NHL fans better educated and more affluent than NFL or MLB fans – they’re also more brand loyal. They stand behind and are more likely to buy products from firms that sponsor their favorite team more than NFL or MLB fans.* [...]

By |September 28th, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

Leveraging Sports Passion to help your Brand.

If you understand the interests of your target audience, and find that a particular sport is attractive to them, then it makes sense to sponsor sports events. You can leverage their sports passion into a deeper or longer lasting relationship with your brand. Here is a recent Case Study: An International Resort Chain Engages Core [...]

By |September 21st, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

Local Sports Games Provide a Great Place to Market your Brand

A powerful proposition for marketers! Each Saturday, at games across the country College Football Fans continually look to the video scoreboard to see player statistics, check scores, watch a replay, and view exciting features, vignettes, promotions … and commercial spots. Introducing the Digital Video Scoreboard Network (DOOH) These large formatted digital video scoreboards in college [...]

By |September 14th, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

Sports Advertising at a Fraction of the Cost = IMPLIED SPONSORSHIP

"Implied Sponsorship" is one of the Hottest Trends in Sports Marketing for 2015. With “Implied Sponsorship” approaches you can compete in advertising and sponsorship of sports for a fraction of the cost! This is the ability to associate a brand to a sports team, event, or venue at a fraction of the cost of a [...]

By |September 8th, 2015|Sports Sponsorship|0 Comments