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  • writer's craft

Why a Writer’s Craft is Only Half the Story

Patty Gallinger-Giao2019-01-05T12:50:08-05:00March 16th, 2014|Brainstorming, Written Communications|

To write is to orchestrate; to arrange, to organize, to direct, in essence, to conduct. Exercising your writer’s craft is a two part process and conducting a story well, means [...]

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  • lateral thinking

Lateral Thinking: Every Writer’s Resource

Patty Gallinger-Giao2020-11-10T14:21:41-05:00March 2nd, 2014|Brainstorming, personal development, Written Communications|

Instinct, epiphany, intuition, it’s that ‘aha’ moment we’ve all experienced. Lateral thinking is every writer’s resource where ideas and insights emerge suddenly and without warning. It’s the powerhouse of [...]

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Storytelling Part 3 – The “Creative Squad”

Ron Caughlin2019-01-05T12:50:46-05:00October 22nd, 2012|Brainstorming, Branding, Marketing, News|

Ron Caughlin - Innovative Marketer and Master Storyteller As a continuation of my “Storytelling” series, last week we explored how to get started creating a story that gets noticed with [...]

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Storytelling – A Tale of ONE Hot Dog

Ron Caughlin2019-01-05T12:50:47-05:00October 4th, 2012|Brainstorming, Branding, Marketing, News|

Ron Caughlin - Innovative Marketer and Master Storyteller Last week I introduced in my first blog on “Storytelling”, the power of uncapping the left side of your brain to creatively [...]

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Google Docs Accelerates Team Productivity Through Active Participation

David Marsh2019-01-05T12:50:49-05:00July 23rd, 2012|Agile Scrum, Brainstorming, Leadership, Management, Software Development|

It is a cliché, but some of the most important discoveries have been by accident. I stumbled upon Google Docs when working with 2 colleagues on a report - we [...]

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Route to Market Series #5: Have your Competition changed their Route to Market?

Steven Poirier2019-01-05T12:50:50-05:00June 19th, 2012|Brainstorming, Business Turnaround, Hiring, International Business, Management, Marketing, News, recruiting, Sales|

Route to Market – is your Sales Organization Optimized?  When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]

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Is Innovation Overrated?

Louis Nastro2019-01-05T12:50:51-05:00June 8th, 2012|Brainstorming, Branding, Business Turnaround, Innovation, International Business, Leadership, Management, Marketing|

Lately I have been seeing many blog posts and articles heralding the death of the term innovation.  I am in Asia as I write this and through conversations with locals [...]

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Route to Market Series #3 – Has your Product portfolio changed?

Steven Poirier2019-01-05T12:50:51-05:00June 5th, 2012|Brainstorming, Branding, Business Turnaround, Innovation, International Business, Leadership, Management, Marketing, News|

Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]

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