Why a Writer’s Craft is Only Half the Story
To write is to orchestrate; to arrange, to organize, to direct, in essence, to conduct. Exercising your writer’s craft is a two part process and conducting a story well, means [...]
Nine Ways to Boost Lateral Thinking for Writers
Can you boost lateral thinking? In my previous blog, I described how lateral thinking can be a resource for writers. It is that flash of insight, intuition or epiphany; that [...]
Lateral Thinking: Every Writer’s Resource
Instinct, epiphany, intuition, it’s that ‘aha’ moment we’ve all experienced. Lateral thinking is every writer’s resource where ideas and insights emerge suddenly and without warning. It’s the powerhouse of [...]
Storytelling Part 3 – The “Creative Squad”
Ron Caughlin - Innovative Marketer and Master Storyteller As a continuation of my “Storytelling” series, last week we explored how to get started creating a story that gets noticed with [...]
Storytelling – A Tale of ONE Hot Dog
Ron Caughlin - Innovative Marketer and Master Storyteller Last week I introduced in my first blog on “Storytelling”, the power of uncapping the left side of your brain to creatively [...]
Google Docs Accelerates Team Productivity Through Active Participation
It is a cliché, but some of the most important discoveries have been by accident. I stumbled upon Google Docs when working with 2 colleagues on a report - we [...]
Route to Market Series #5: Have your Competition changed their Route to Market?
Route to Market – is your Sales Organization Optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]
The Big Brands Don’t Always Win!
The bigger the brand, the more power they have and the more profit they generate. Although this sounds reasonable, it’s not always the case. Most brands will have in their [...]