When Brands Fail
Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in [...]
Inventory Shrinkage – Is It Eating Into Your Profits?
Boardroom Metrics provides Strategy Consulting and RFP Response Writing expertise to clients in the United States, Canada, and Europe. The definition of Inventory Shrinkage varies slightly from manufacturing, to distribution centres, to [...]
Use Wargaming To Test Retail Strategy And Reduce Corporate Risk
I recently attended a presentation on corporate wargaming that had me thinking how it could have helped JC Penny avoid their recent retail strategy woes, and had me wondering why [...]
JC Penny throws the baby out with the bathwater… Loses 3 Million Facebook Fans.
Trying to bring customers back into the stores, CEO Ron Johnson announced last week that J.C. Penney will be bringing back sales. I guess Mr. Johnson’s about-face was as a result [...]