General Motors gets the value of a customer.
I’m a loyal GM customer. I’ve done the Honda, Toyota, BMW, Volvo thing but discovered years ago that GM had finally figured out how to make cars and value-wise they were difficult to beat (too bad about the business model and the terrible public perception).
Yesterday I posted that the car I brought home last week had hail damage. Not that I noticed it, but someone else did.
My meeting with the dealer’s General Manager went exactly as any valued customer would have hoped: “you’re a loyal customer. we’ll look after you fully”.
It’s that simple. It’s what I hoped. I’m happy. Again.
CEO, Boardroom Metrics
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