Hockey Fans Love Brands Who Love Hockey!
Not only are NHL fans better educated and more affluent than NFL or MLB fans – they’re also more brand loyal. They stand behind and are more likely to buy products from firms that sponsor their favorite team more than NFL or MLB fans.*
Sponsorship spending on the National Hockey League and the league’s 30 clubs totaled $447 million in the 2014-2015 season, up 9.2 percent from the previous year! This does not include the 54 minor league teams in the CHL, ECHL or AHL.
With “Implied Sponsorship” approaches you can compete in advertising and sponsorship of hockey for a fraction of the cost!
This is the ability to associate a brand to a sports team, event, or venue at a fraction of the cost of a traditional sponsorship. We execute “Implied Sponsorship” advertising programs on the arenas digital displays/scoreboards and LED strips in the arena.
Fans continually look to the video scoreboard to check the score, see player statistics, watch a replay, and view exciting features like “Kiss Cam”, vignettes, upcoming events and … digital commercial spots.
Reach a captive audience with each and every puck drop!
We can help identify the right Sponsorship approach for businesses large and small to meet their objectives. The program is flexible and efficient; you select the team(s), league(s), and the date(s), perfect for product launches and seasonal promotions. One call, one order, one invoice convenience!
Digital display/scoreboard advertising, dasherboard signage, in-arena or retail promotions, team web sites or team radio are fully-integrated marketing and advertising solutions that will turn hockey fans into your customers.
What if you don’t have a commercial?
Not a problem, using the digital scoreboard or network allows companies to sponsor features as well as run commercials. Features such as sport scores, bloopers, “kiss cam”, replays, stat leaders, greatest plays etc. These sponsorships will display your company logo so your brand receives recognition.
Which sports does the Digital Video Scoreboard Network cover?
in addition to hockey arenas, the Digital Video Scoreboard Network covers all of Professional Sports (MLB, NBA, NHL, WNBA, NLL); NCAA/College Football and NCAA/College Basketball, NCAA/College Baseball, Minor League Baseball (MiLB); NASCAR, Indy Car, as well as Soccer, Lacrosse and Golf.
(*Sources: Sports Business Daily, Simmons Market Research, Scarborough Sports Marketing)