Jim Crocker - Founder and CEO of Boardroom Metrics. In preparation for dinner last week (‘Why CIO’s Need to Change Their Role’) with a group of 20 CIO's, I asked [...]
Third in a series on Sales & Marketing Integration... In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales [...]
by Rose Taylor Really listening requires you to go against human nature. No one wants to hear criticism about a company that they run. But, the ability to elicit the good, the bad, and the ugly, and then turn that feedback into actionable insight is what ultimately creates profit.