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Popular Customer Based Types of Pricing Strategies – #2

Marketing Consultant2019-01-05T12:50:12-05:00August 1st, 2013|Business Strategy, Marketing, Pricing|

We’re at the seventh inning stretch in our series on types of pricing strategies! So far we’ve touched on Cost Based Pricing, Competition Based Pricing, and Customer Based Pricing. Our [...]

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  • Customer Based Pricing Strategies

More Fun With Customer Based Product Pricing Strategies – #1

Marketing Consultant2019-01-05T12:50:12-05:00July 25th, 2013|Business Strategy, Marketing, Pricing|

This continues a series of posts around the importance of pricing to the bottom line. Unfortunately, many firms approach pricing in a reactionary and ill informed manner. Inevitably, pricing is [...]

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  • how to set prices

Types of Product Pricing Strategies #3 – Customer Based Pricing

Marketing Consultant2019-01-05T12:50:12-05:00July 17th, 2013|Business Strategy, Marketing, Pricing|

My initial blog on pricing strategy, ‘How To Set Prices To Seriously Increase Profit,’ was written to identify pricing as an under-utilized tool to drive your company’s bottom line. Since [...]

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