As we complete this series of blogs on product pricing strategies, I wanted to address the area of promotion pricing. I have included this as a subset of Market or [...]
Recently I’ve focused my blogs on different types of product pricing strategies. I believe pricing is a critical element of the marketing mix that is not well served or understood [...]
Boardroom Metrics provides Strategic Consulting and RFP Response Writing expertise to clients of all types in the United States, Canada, the Caribbean and Europe. Market or Brand-Based Pricing Strategy As we’ve laboured [...]
My initial blog on pricing strategy, ‘How To Set Prices To Seriously Increase Profit,’ was written to identify pricing as an under-utilized tool to drive your company’s bottom line. Since [...]
Boardroom Metrics provides RFP Consulting and Competitive Bid response Writing expertise to clients in the United States, Canada and Europe. 1-888-414-1726. The other day I heard someone refer to [...]
Not many companies would characterize themselves as having an obsession with pricing, and yet pricing represents one of the most attractive and most overlooked opportunities out there to increase profit. [...]