What’s more critical … STRATEGY or ACTION?
Why great leaders walk tightropes! I think the most overused word in the business lexicon is STRATEGY. Many business leaders populate their days in meetings about strategy ... corporate strategy, [...]
What’s your plan to focus sales and marketing resources?
Third in a series on Sales & Marketing Integration... In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales [...]
Why Knowledge Based Selling can Improve your Sales and Marketing ROI
First in a series on Sales & Marketing Integration... “Nothing happens until someone sells something”. This old quote has been attributed to Henry Ford, Peter Drucker, and Thomas Watson, amongst [...]