Should you invest in multimedia advertising during COVID-19?
Should businesses invest in multimedia advertising during COVID-19? The answer is, “YES”! There is no doubt, that this global pandemic is affecting everyone in one way or another. We [...]
The 5 Hidden Benefits of Branding
Branding is worth the investment - a unique own-able Brand Strategy will separate you from your competitors, increase your revenues and provide a few hidden benefits. As your Brand Strategy [...]
Promotion Pricing
As we complete this series of blogs on product pricing strategies, I want to address the area of promotion pricing. I have included this as a subset of Market or [...]
Understanding the Digital User
It’s a Digital Wasteland Out There As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers [...]
How to Integrate Social Media
Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as [...]
Successful Community Marketing Programs
Community marketing builds brand love By Ron Caughlin – Innovative Marketer and Storyteller When does a community marketing program really resonate with your target audience? When thinking about marketing programs [...]
Pave Your Road to Success
Joanne Seeds - Making Sense of Numbers! Without a map it is difficult to get to where you want to go unless you have some previous knowledge of the route. [...]
What’s more critical … STRATEGY or ACTION?
Why great leaders walk tightropes! I think the most overused word in the business lexicon is STRATEGY. Many business leaders populate their days in meetings about strategy ... corporate strategy, [...]
Brand Loyalty is very special!
By Greg Berube. Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a [...]