Brand Redevelopment and the Marketplace
Greg Berube - Strategic Brand Development The Brand’s a “train wreck”……..! We’ve all seen it, heard it and sensed it – a brand in a downward spiral with no hope [...]
Maybe It’s Me … But this is Retail!
In her recent Globe and Mail article Marina Strauss did her usual great job covering the impact, real and imagined, on Canadian retail as more U.S. operators prepare to enter [...]
Route to Market Series #5: Have your Competition changed their Route to Market?
Route to Market – is your Sales Organization Optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]
Route to Market Series #4 – Have you Expanded into New Channels of Distribution?
Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]
Route to Market Series #3 – Has your Product portfolio changed?
Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]
Route to Market Series #2 – Do you know who you are Competing against?
When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, [...]