pricing | Boardroom Metrics

Types of Product Pricing Strategies #4 – Market/ Brand Based Pricing Strategies Part 3

Marketing Consultant2019-01-05T12:50:09-05:00December 17th, 2013|Business Strategy, Marketing, Pricing|

As we complete this series of blogs on product pricing strategies, I wanted to address the area of promotion pricing. I have included this as a subset of Market or [...]

What’s your plan to focus sales and marketing resources?

Marketing Consultant2019-01-05T12:50:48-05:00September 5th, 2012|Marketing, Sales|

Third in a series on Sales & Marketing Integration... In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales [...]