As we complete this series of blogs on product pricing strategies, I wanted to address the area of promotion pricing. I have included this as a subset of Market or [...]
Recently I’ve focused my blogs on different types of product pricing strategies. I believe pricing is a critical element of the marketing mix that is not well served or understood [...]
Not many companies would characterize themselves as having an obsession with pricing, and yet pricing represents one of the most attractive and most overlooked opportunities out there to increase profit. [...]