What does the future of Social Media look like?
‘One day we’ll be tweeting from the Moon, said the wise old owl to the eager baby beavers’ This sounds like something you’d see written in a story tale, but [...]
Understanding the Digital User
It’s a Digital Wasteland Out There As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers [...]
How to Integrate Social Media
Technology has increased the pace of change and provided new options to engage us. Social Media falls into that category…but why all the buzz? The growth of social media as [...]
JC Penny throws the baby out with the bathwater… Loses 3 Million Facebook Fans.
Trying to bring customers back into the stores, CEO Ron Johnson announced last week that J.C. Penney will be bringing back sales. I guess Mr. Johnson’s about-face was as a result [...]
Social Media Changing the Insurance Industry
Have you ever connected social media with insurance? The insurance industry has stepped up its game to become more social.
Impact99 – Igniting a Social Workplace
Jim Crocker - founder and CEO of Boardroom Metrics In 2012 I've attended two HR conferences. They couldn't have been more different. The 2nd Annual Talent Management Development Conference in [...]
Should you be investing in Social Customer Service? Have you asked your Customers?
My eye caught a couple of interesting tweets the other day at lunchtime. They were snippets of a Twitter chat that was streaming across my screen. In or out of [...]
Be Found Where People Are Looking
There was a time when Yahoo was the best search site around. They were quickly eclipsed by Google. Google is now facing pressure not from what we traditionally think of [...]