…is reactive. Fights amongst itself. Meets too much. Hires the wrong people. Has too much gossip. Makes bad decisions. Makes no decisions. Forgets why it’s in business. Loses confidence. Gets bad results.

The outward focused business knows who its customers are. Understands what its customers are looking for. Exceeds its customer’s expectations.

The outward focused business knows how to sell.

The outward focused business has confidence.

The outward focused business is proactive.

The outward focused business gets results.

The outward focused business is a better place to work.

Going from being an inward focused business to an outward focused business isn’t difficult.

It’s a mindset shift. Starting at the top.