Jeremy Harvey helps businesses solve their complex issues and has been working as an executive leader and consultant for over 15 years across North America, Europe and the Middle East. Jeremy became a Boardroom Metrics Accomplished Executive in May 2011.
I was driving the other day, half listening to the radio, and half trying to avoid (almost literally) the mindless flood of pedestrians who assume that we drivers will spot them while they are watching videos or making phone calls or, may be, even blogging while walking around town.
Anyway the salient point is that I was listening to the radio and I half heard a commercial for fresh corn; now don’t ask me about the details, as I was trying to dodge pedestrians – but I do recall that the ad was about freshness, it was all emotional, there was a price that I can’t remember….. and, it was a Wal Mart ad.
Now it’s not news to say that Wal Mart have moved into fresh produce, but I got to thinking…..will Wal Mart ever stop increasing the range of categories that they offer? And rather than Roll Back or Everyday Low Pricing perhaps Wal Mart will adopt Harrods former motto and become “Omnia Omnibus Ubique.”
As Latin is not as popular as it was, I suspect Wal Mart would have to translate the slogan into something like “Everything for Everybody Everywhere”. Let me remind you where this policy took Harrods; they sold an airplane in 1917; they also sold an alligator, as a gift to Noel Coward; and in the 1980s, the store sold a baby elephant as a gift for then U.S. President Ronald Reagan.
Maybe Wal Mart will not go that far, but there are many more areas where their strategy (low prices plus acceptable quality equals real value) might take them. They could certainly provide more services than they currently do, and who knows where digital initiatives like Vudu will take them.
It will be interesting to watch Wal Mart’s continued evolution into a 21st century Harrods, an evolution which really has only just begun; and it will be even more interesting to help others redefine their value propositions so that they can compete with Wal Mart’s “Omnia Omnibus Ubique”.