A note on Bo From Jim Crocker, founder of Boardroom Metrics: “There has never been a more effective executor of social media strategy than Bo. Whether it’s clients who are implementing changes we’ve recommended to their branding or those who are serious about social media, the feedback we get on Bo is outstanding. Boardroom Metrics is proof. When Bo started we had 34 followers on Twitter. Now we’re over 70,000 and growing.”
Bo assists entrepreneurs and senior executives to understand Social Media and how it can help their organizations achieve strategic goals.
Bo has acted in a variety of senior executive roles in both the information technology and marketing services industries. He served as Executive Vice President of Dataline Inc. (a global computer services company servicing the financial industry) and was instrumental in the market expansion of these services throughout North America and Europe.
During his career, Bo also held positions as Chief Marketing Officer with InfoCast Corp. (e-enabling business solutions), pg(e) inc. (digital marketing services) and CCI Interactive (internet and wireless-based learning solutions). Bo was the Chief Operating Officer of an award winning e-marketing agency, N5R.com, where he personally orchestrated new media strategies and multi-channel marketing initiatives for North America’s leading brands such as P&G, Staples, Hilton Hotels, Foresters, Torstar, Telus, Ford and Air Canada.
With a strong entrepreneurial drive and an eye for opportunity, Bo has also spearheaded several start-up enterprises, ranging from hi-tech products, e-learning services to a digital marketing agency. He has been instrumental in the design and launching of numerous web properties across North America including an interactive video music lessons website, a business and services rating social networking site, Health 2.0 social media web site and “The Great Canadian Adventure Tour”.
Currently he is a partner in WOW New Media Inc. a full service online video and audio production company producing online edutainment video and audio programming for corporations. He is also a partner in Donohue Learning, an e-learning company helping organizations breakdown Generational Communication barriers in the Workplace.
Bo is a rare visionary marketing professional who moves easily between strategy and hands-on execution. His creative thought leadership and solid understanding of multiple marketing disciplines coupled with his expertise in integrating social media strategies has produced numerous successful, unique and compelling international Social Media Marketing campaigns. He has developed and executed successful strategies and tactics in numerous industries, including large corporations, small businesses, not-for-profit organizations, government and health agencies and even a golf and country club.
Bo also teaches a Continuing Education program at Humber College (in Toronto) on Social Media for Public Relations.
Bo loves a challenge where he can use his strategic insight, marketing creativity and extensive experience in helping c-level executives understand the strategic value of social media and in developing and executing to-market strategies or in reviving unsuccessful marketing plans.
Please contact Boardroom Metrics: at 1-416-994-6552 Email: [email protected]