Resource constraints aside, most competent businesses are capable of responding to the technical requirements of an RFP. However, it is simply not enough to stand out from the competition and ultimately win the bid.
My approach goes beyond simply responding to RFP requirements and satisfying the associated evaluation criteria. It involves effectively communicating value and the benefits of the solution to the prospect’s unique demands. This is of critical importance and where my expertise is valuable.
Through a consultative approach and the use of proven tools, I help businesses articulate the unique value to the solution they offer and communicate the benefits of the solution clearly. I ensure that the value communicated resonates with the prospects implicit concerns and put together a well-written proposal that is entirely client-focused.
This approach, not only transforms a compliant RFP response to a compelling one, it sets the premise for a potential long-term synergistic relationship with the prospect, and opens doors to possible opportunities.