Steven Poirier - Alumni
Steven Poirier - AlumniDistribution, International Business, Marketing, Sales
Industries: Beverage Alcohol, Consumer Goods

Distribution, International Business, Marketing, Sales

“On the day I posted my Boardroom Metrics association on LinkedIn, I had 114 people check out my profile. I used Boardroom Metrics as my virtual corporate home – website, personal profile and social media. It provided me with a lot of credibility.”

– Stephen Poirier, SVP Sales, Constellation Brands

Steven’s extensive experience in Mid-size and Family owned organizations such as Moosehead Breweries, Bacardi Rum, McCain Foods and Provincial Papers has shown him what companies can achieve without the financial clout of larger global organizations.

Being able to compete in an increasingly global economy is imperative for Canadian based companies.

To succeed, mid-sized companies need to be firing on all cylinders. That begins with the Strategic Planning process which needs to be insightful, challenging and committed to by senior management.

Steven has led companies through this process which has seen them modify their portfolio of offerings, expand into new markets or segments and improve their cost structures through a Continuous Improvement process with the end result of significantly improving their bottom line.

As a senior executive at a Canadian family owned business Steven led the initiatives that turned two years of losses into an industry leading 11 consecutive years of top and bottom line profitable growth.

As the GM of the Canadian division of a Global business Steven affected change that grew the Canadian unit’s profit contribution of the America’s division from 25% to over 40%.

Family businesses face all of the same challenges as a mid-sized organization with the added complexity of managing expectations of the family, be it for Performance, roles for family members and most importantly, Succession planning.

Steven has over 20 years’ experience in senior roles in a diverse group of family businesses, including leading a company as they transitioned from one generation to the next.

Strong Brands are the life blood of every organization. Maximizing performance of the Brand portfolio is a multi-faceted challenge. Ensuring that the Positioning and Product delivery has evolved to meet the changing needs of the consumer, Communication strategies are appropriate for the target consumer and the rapidly changing face of media and that Promotion effectiveness is being maximized.

Steven has hands on experience managing some of Canada’s best known Brands. Whether it is taking a Brand that is on the downside of its Life Cycle and reinventing it, or developing new Brands or extensions and launching them, it all starts with a process.

The process includes a thorough competitive and market gap analysis, which may result in refinements to Product specifications, Positioning, Packaging and Pricing strategy. Communication, Promotion effectiveness / ROI, Distribution and Shelving (Face sets) completes this process.

The competitive landscape and the impact this has on Sales and Marketing Team’s go to market strategies, mean that organizations need to ensure that their structure and capabilities continue to be relevant.

Steven has built and restructured National and Regional Sales and Marketing organizations at four organizations to ensure that they optimize their resources and are leaders in their respective industries.

Steven is available for short-term and long-term assignments across Canada and internationally.
Please contact Boardroom Metrics: at 905-709-4031.