Toronto Executive Branding Template

Boardroom Metrics Executive Branding services for clients in Canada and the US

The Boardroom Metrics Executive Branding Program was launched in 2008. The Program helped professional business people stand out for their expertise and experience. It also provided a website presence and social media marketing platform for those making the career transition to executive freelancing roles like coaching, consulting and interim management. The program lasted five years. Almost two hundred executives participated in our executive branding program. Many also took advantage of our web and social media marketing services. In 2015 the program was discontinued to focus on other, higher revenue parts of the business. HOWEVER…

DEMAND FOR EXECUTIVE BRANDING NEVER STOPPED, EVEN THOUGH WE MOSTLY REMOVED IT FROM OUR WEBSITE. NOW, POST-COVID INTEREST IS EVEN GREATER. WE HAVE DECIDED TO APPROACH THE OPPORTUNITY IN A DIFFERENT WAY.

From 2010 to 2015 we used a standard branding questionnaire for on-boarding executives to our program. The questions and the process proved very valuable to the executives who participated. It took several hours of thought and discussion and formed the basis of many executive brands that emerged on LinkedIn and in consulting, coaching and other post-corporate endeavours. The cost for participants was several thousand dollars.

Now, we have decided to sell an updated but very similar version of the questionnaire we used from 2010 to 2015. The cost is $9.99. It is a very effective tool for those making the transition from corporate to their own new ventures in consulting and coaching. It is not only an effective branding tool, it also incorporates years of experience starting and running a successful consulting business. If there is any demand, we are happy to also provide live coaching for those interested Sometimes it’s good to have someone to talk to. Cost is $150/hour, maximum two hours. We will be posting the updated questionnaire shortly and selling it as a template.

Toronto Executive Branding Template

Experienced executives already have personal brands. Here are the important reasons to keep your brand current:

Job search and transition – maximize visibility and attractiveness to new employers
Internal promotion – stand out for your accomplishments and contribution
Entrepreneurial endeavour – highlight your expertise and get found by clients

Here are the benefits of our Executive Branding Template

Define your core skills and expertise
By definition many senior executives are generalists; however, generalist skills are common and therefore more difficult for employers and clients to differentiate.
We help you define the tactical skills, expertise and experience that helps you stand out. We answer the question: what is it that makes you unique?

Identify the buyer(s) for your (product and) services
Strong marketing depends on understanding who the buyer is, what their needs are and how you meet their needs.
We help you identify who those buyers are and what they are looking for. We answer the question: why should someone talk to you?

Develop Your Story
Great stories open doors, create credibility and get repeated. We help you turn your unique expertise into a story that attracts attention and creates credibility. We answer the question: how will I be heard?

Update Your Marketing Approach
Although the CV is still relevant, modern branding also depends on social media. We help you package your brand profile for modern marketing platforms and give you the opportunity to participate in high profile marketing events. We answer the question: how will I get noticed?

Our experience working with executives on their brands began almost ten years ago. We have helped hundreds of executives develop, enhance and refresh their personal brands.

Toronto Executive Branding Personal Website Program

The Executive Branding Personal Website Program is for executives who are seeking:

a permanent on-line home for their profile and expertise
a significant brand differentiator
a unique destination where others can discover, verify, and gain insight on their brand
to ensure they can be found on-line for their skills and expertise

Our Approach to Executive Website Development and Nurturing

Purchase your personal web address (url)
Activate a personal website account with WordPress
Design the website layout
Write or assist with writing the website content
Write or assist with writing a minimum of ten blogs

Upon completion of this program, executive clients will have their own personal website. Typically, the website address will be associated with their name or other strategy for reflecting their personal brand. The website content will highlight background, skills and expertise. The blog section of the website will be used to provide personal content and perspectives that provide additional insight into their executive brand. Fresh content is also important for ensuring maximum search visibility.

Boardroom Metrics can handle all of the tasks required to develop and launch the executive website. For executives seeking greater hands-on involvement, we can also plan, share and work collaboratively to complete and launch the website.

Time to completion of a personal executive website is typically six to eight weeks.

Toronto Executive Branding Social Media Program

The Boardroom Metrics Social Media Branding program is for executives who are seeking:

to take control of their on-line brand
to improve their on-line credibility
to get found on-line for their skills and expertise
to broaden their on-line networks
to create additional opportunities based on their on-line presence

Everyone has an on-line brand already. At Boardroom Metrics we believe it’s better to be in control of that brand than to just let it happen.

Our Approach to Social Media Branding

Our approach is a combination of learning, doing and coaching.

We use our own highly developed social media platform to help executives get comfortable marketing themselves on social media, learning to use the tools, and broadcasting their message out to a wide, deep, business audience. Here are the elements of the program:

Define or refresh your personal brand
We help you define the skills, expertise and experience that helps you stand out. Working together, we answer the question: who’s the buyer of your services and what can you do for them?
Additional details on the Executive Personal Branding Program are available here.

Perfect your LinkedIn profile
There are two reasons for starting with LinkedIn.
First, most executives have some experience with LinkedIn. Of all the platforms, it’s one of the most comfortable places to start. Second, your profile on LinkedIn is extremely visible. If you only marketed yourself on one platform, LinkedIn would be the one.We help you take advantage of all of LinkedIn’s personal branding features so that your profile is professional, complete, easy to find and ensures that you stand out. The majority of LinkedIn profiles do not take advantage of the branding features available.

Learn to blog
Social media branding depends on developing content that highlights your unique expertise and point of view. It is a critical element of getting noticed and standing out on-line.Although there are many forms of on-line content, we start with blogging because it is the best way to develop a unique perspective. For some, blogging is a real challenge. However, that’s why it is so effective. Learning how to blog means learning how to think and get comfortable on-line. We will provide the tools and the coaching to make your initial blogging experience as painless as possible. Working together, we will help you produce and post content that is interesting, helpful, and attractive to a large audience. For those that enjoy it and are good at it, we can provide an on-going platform for you to continue blogging once the program is complete.

Learn to podcast
Podcasting is like radio. It provides a way to talk about your unique knowledge and expertise in interesting and fun ways. It has become very popular – and is a skill that will set you apart from most other executives.We will teach you how to plan and prepare for a podcast. Then, you will be invited to participate on podcasts that are recorded, edited and posted on iTunes. It is a unique experience that we guarantee will open your eyes about who you are and how you speak. If you enjoy it, you will have everything you need to start your own iTunes podcast.

Learn Twitter
Once you have content, Twitter is one of the key tools for letting people know about it. Learning to use Twitter will help you build an audience for your content and your brand.First, you will learn how to listen on Twitter. Listening is a key tool for understanding the latest developments in your industry. Then, you will learn how to broadcast tweets, build lists and grow an audience. We will help you get your first 1,000 followers so that you understand what’s required and give you an audience to build on. Although other platforms differ from Twitter, the skills used to succeed on Twitter are readily transferable.

Each of these elements can be provided separately or as part of an overall branding package. Executives enrolled in the program have full access to the Boardroom Metrics social media platform including our LinkedIn, website, blogs, Twitter (70,000 followers) and Boardroom Metrics Catalyst Podcast on iTunes and Soundcloud.

Testimonials

The Boardroom Metrics branding and association was a huge factor in helping reposition and transition my brand to this entrepreneurial venture.

Carl Sparkes, Jost Winery

Although I joined Boardroom Metrics in the middle of a job search and was there only a few months, I found the experience to be very enlightening. The BRM team is inspiring and passionate. Their platform enhances credibility and profile. I even learned how to blog! I would recommend Boardroom Metrics to any executive in transition and their team of business experts is as good as anywhere.

Clive Smith, The Office of the Superintendent of Financial Institutions

I became an accomplished executive with Boardroom Metrics to support my existing consulting and coaching business. While working with BRM I was able to broaden my networking base, access new potential clients and leverage BRM’s extensive social media platforms and expertise. The principals and staff are capable, committed and caring people whose input and support I continue to value

Chrystine Langille, CEO

The team at Boardroom Metrics (BRM) are solid, trustworthy and they approach Management Consulting differently. After working in the corporate world in Canada and Europe, BRM helped guide me through my career transition into an independent consulting practice.

I learned the value of being clearly defined and differentiated in commodity marketplaces like consulting and coaching.

BRM provided clients, projects and interim roles. Ultimately they placed me into my current permanent position as Chief Operating Officer (COO) with one of their clients, Digital Attractions.

Jacques Robichon, COO Digital Attractions, past Vice President, Bell Mobility

It has been an absolute delight working with Boardroom Metrics for a number of years now on a variety of projects, large and small alike, in a myriad of industries. If you work with Karen once, you will never want to work with anyone else again. She consistently generates results !!!

Marianna Koos, Global Travel Consultant and Strategist, past Senior Director of Amadeus IT Group, Sabre Information Technology

When I joined Boardroom Metrics several years ago my goal was to even out the peaks and valleys in my marketing consulting business. Since then, Jim and Karen have referred me into numerous clients who represent the majority of my business now. I really like that Boardroom Metrics handles billing and collections for me too. It means I can focus on what I do best.

Ken Steven, Marketing Consultant, past Vice President, Client Services at J. Walter Thompson, Saatchi and Saatchi

The people at Boardroom Metrics are forward thinking, enthusiastic and caring. They kept me on my game – never losing sight of my strengths and my accomplishments. In my new role I stay close to them because the people, skills and resources they represent are leading edge, broad-based and effective.

Julia Dumanian, CEO Canadian Hearing Society

I was reading an article in the National Post newspaper regarding Career Transition. This article really intrigued me, as I had recently earned an MBA degree and was considering a transition to the private sector. My main goal was to progress into a new career within the corporate business world where I could leverage my security, investigations, intelligence and risk skills. I reached out to Karen McElroy at Boardroom Metrics, who was mentioned in the article. Karen fully understood my Career goals. She worked quickly to identify my key transferable skills and helped me develop an online profile that would clearly differentiate my niche skills. My career has taken an exciting path over the past few years and I am pleased to recommend Karen and the Team at Boardroom Metrics to anyone making big decisions about their own career journey. The Team is made up of industry leaders with significant tenure – the intellectual horsepower is infectious!

Craig D’Souza, Head of Global Investigations, Facebook

On the day I posted my Boardroom Metrics association on LinkedIn, I had 114 people check out my profile. I used Boardroom Metrics as my virtual corporate home – website, personal profile and social media. It provided me with a lot of credibility.

Stephen Poirier, SVP Sales, Constellation Brands