The hands-on Boardroom Metrics approach to “Early Stage” Business Development incorporates the proven elements to the success of new business initiatives, namely:
Strategy “Defining the pot of gold” |
Iterative Identification of the opportunity ‘White Space’ Uncovering How to Win! |
Brand Management “Speedy go-to-market” |
Crystallizing the value proposition BRANDING the value proposition |
Business Planning “Predictable, measurable” |
Financial model Path to revenues, sustained profitability and scalability |
Execution “Make it happen” |
Disciplined program and performance management Program Adjustments: learn, adapt, build upon |
Sales Development “Suspect to prospect to loyalty” |
Demand creation & Lead generation programs Channels to early ramp Sales process optimization |
Performance Metrics “Smart information and decisions” |
Fast and relevant customer and market information Accounting and Information architecture |
Business-focused Culture “Fast and effective use of skills” |
Team building centered on business focus Effective partnership and collaborations |