The hands-on Boardroom Metrics approach to “Early Stage” Business Development incorporates the proven elements to the success of new business initiatives, namely:
| Strategy “Defining the pot of gold” |
Iterative Identification of the opportunity ‘White Space’ Uncovering How to Win! |
| Brand Management “Speedy go-to-market” |
Crystallizing the value proposition BRANDING the value proposition |
| Business Planning “Predictable, measurable” |
Financial model Path to revenues, sustained profitability and scalability |
| Execution “Make it happen” |
Disciplined program and performance management Program Adjustments: learn, adapt, build upon |
| Sales Development “Suspect to prospect to loyalty” |
Demand creation & Lead generation programs Channels to early ramp Sales process optimization |
| Performance Metrics “Smart information and decisions” |
Fast and relevant customer and market information Accounting and Information architecture |
| Business-focused Culture “Fast and effective use of skills” |
Team building centered on business focus Effective partnership and collaborations |