Marketing is a core function that supports the mission and vision of the organization. The role of marketing is to define how the corporation will meet customer needs and how it will communicate the benefits of it’s products and services to the market place.
Although the importance of marketing strategy has not changed, the tools for executing it have evolved. Marketing strategy and social media implementation are core strengths of our marketing practice.
Organizations have engaged us for marketing consulting help when they want to:
- better understand the market for their products and services including what customers are seeking and what competitors are doing
- define strategies for meeting customer needs and differentiating themselves from competition
- increase the visibility and credibility of their offerings to new and existing customers
- execute important marketing activities but lack the expert resources to do so