Marketing Consulting
Our consultants are expert marketing practitioners, helping clients define and execute every element of their marketing strategy
Marketing is a core function that supports the mission and vision of the organization. The role of marketing is to define how the corporation will meet customer needs and how it will communicate the benefits of it’s products and services to the market place.
Although the importance of marketing strategy has not changed, the tools for executing it have evolved. Marketing strategy and social media implementation are core strengths of our marketing practice.
Organizations have engaged us for marketing consulting help when they want to:
- better understand the market for their products and services including what customers are seeking and what competitors are doing
- define strategies for meeting customer needs and differentiating themselves from competition
- increase the visibility and credibility of their offerings to new and existing customers
- execute important marketing activities but lack the expert resources to do so
How Can We Help You?
Related Articles
Types of Pricing Strategies to Address Supply and Demand
Recently I’ve focused my blogs on different types of product pricing strategies. I believe pricing is a critical element of the marketing mix that is not well served or understood in most companies. I decided [...]
Brand Based Types of Pricing Strategies for Market Entry
Boardroom Metrics provides Strategic Consulting and RFP Response Writing expertise to clients of all types in the United States, Canada, the Caribbean and Europe. Market or Brand-Based Pricing Strategy As we’ve laboured through various types of pricing [...]
Inbound Marketing and Lead Generation
Ken Steven, a Boardroom Metrics Business Growth Consultant, provides inbound marketing content creation and lead generation services to the financial services and professional services industries.