Sports Media Marketing

Make Your Brand As Beloved As A College Sports Team

Make Your Brand As Beloved As A College Sports Team Brands, big and small, are realizing the attractiveness of the largest, most affluent, best-educated fan base in sports. These fans have a special, intense passion for their alma mater and favorite teams, which makes collegiate marketing so effective. Previously national brands had few ways to [...]

By |October 5th, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

DOOH – A Powerful Proposition for Marketers!

A powerful proposition for marketers! Each Saturday, at games across the country College Football Fans continually look to the video scoreboard to see player statistics, check scores, watch a replay, and view exciting features, vignettes, promotions … and commercial spots. Introducing the Digital Video Scoreboard Network (DOOH) These large formatted digital video scoreboards in college [...]

By |September 30th, 2015|Marketing, Sports Media Marketing, Sports Sponsorship|0 Comments

Hockey Fans Love Brands Who Love Hockey!

        Hockey Fans Love Brands Who Love Hockey! Not only are NHL fans better educated and more affluent than NFL or MLB fans – they’re also more brand loyal. They stand behind and are more likely to buy products from firms that sponsor their favorite team more than NFL or MLB fans.* [...]

By |September 28th, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

Leveraging Sports Passion to help your Brand.

If you understand the interests of your target audience, and find that a particular sport is attractive to them, then it makes sense to sponsor sports events. You can leverage their sports passion into a deeper or longer lasting relationship with your brand. Here is a recent Case Study: An International Resort Chain Engages Core [...]

By |September 21st, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments

Local Sports Games Provide a Great Place to Market your Brand

A powerful proposition for marketers! Each Saturday, at games across the country College Football Fans continually look to the video scoreboard to see player statistics, check scores, watch a replay, and view exciting features, vignettes, promotions … and commercial spots. Introducing the Digital Video Scoreboard Network (DOOH) These large formatted digital video scoreboards in college [...]

By |September 14th, 2015|Sports Media Marketing, Sports Sponsorship|0 Comments