Kim Lupal
Kim LupalDigital Marketing
Digital Marketing

Digital Marketing Manager

Working with Clients, Kim adds a tremendous amount of energy and expertise to every marketing and social media campaign she launches.

On a daily basis, Kim develops and implements social media strategies for various accounts – and manages the online presence for your Twitter Accounts, Facebook pages, YouTube Channels, WordPress Blogs and more.

Social media campaigns include content, creation, publishing/posting, promotions and engagement.

Working for over 20 years in the non-profit and commercial sectors, Kim is known for over-delivering.  She has developed a variety of strategic and tactical business skills through managing heritage sites across Ontario, leading marketing projects and inspiring teams.

Kim takes a hands-on approach to marketing campaigns and heritage consulting specifically tailored to her client’s needs. Whether you need her to collaborate with your team, train your staff or lead your campaign, Kim is ready to help – and she provides the online analytics to accurately measure results.

Building profitable engagement and online relationships, Kim’s expertise includes

Create, Plan and execute marketing campaigns
Writing reports, policies and procedures, marketing documents and interpretive material
Design, develop and maintain social media presence and websites
Managing Budgets
Measure and report performance of marketing campaigns and against goals (ROI)
Brainstorm new and creative strategies
Exhibit design, plan and implementation
Collaborate with internal teams to optimize user experience
Organizing and monitoring building, renovation and conservation work
Liaising and collaborating with government departments, funding agencies, community organizations, voluntary/local history groups, tourist bodies and private companies and vendor partners
Evaluate emerging technologies
Generating income via fundraising activities, membership and grants
Knowledge of website analytics tools (e.g., Google Analytics, Web-Stat)
Working knowledge of HTML
Personal Property Appraisal (Certified)
Ensures that established brand guidelines are always respected
Provides creative solutions as projects evolve

Kim is available for short term Marketing projects and assignments in Toronto/GTA
Please contact Boardroom Metrics
Telephone: 1.416.994.6552 | Email: [email protected]