Karen McElroy

About Karen McElroy

Karen McElroy has built an experienced team of business writers and graphic artists in Canada, the United States and Europe. Dedicated to helping clients win competitive RFP and Proposal bids, Karen is known for her unfailing responsiveness, lively personality and wealth of RFP writing experience. “Taking the stress out of the RFP writing process allows our clients to focus on what they do best”, Karen says. “Our expertise is making our clients look great.”

The Best Advice You Will Ever Get to Win an RFP

Here’s the best advice we've got for winning an RFP: Read. The. RFP. Whether you are writing the response yourself or engaging a professional writer, reading the entire Request for Proposal (RFP) will do a couple of things: Differentiate you from much of your competition who won’t bother, thereby ensuring they miss stuff – or [...]

By |May 19th, 2017|Business Development, RFP, RFP Writing|0 Comments

RFP, Bid Writing: How to Write the Best Executive Summary

The executive summary is arguably the most important element of your RFP response. It tells the reader everything they need to know about the rest of your response: - That it reflects their needs - That it provides a great solution - That its written by an organization with superior skills and expertise to deliver [...]

By |May 1st, 2017|RFP, RFP Writer|0 Comments

Unspoken Problems

This Podcast is based on a Content Marketing Study. 88% of B2B marketers now engage in content marketing. A recent study reveals this and other fascinating insight on content marketers. Karen and Jim chat with Ken Steven, Boardroom Metrics' lead strategy and marketing consultant about the findings of the study. Ken shares some great insight [...]

By |September 20th, 2016|Podcast|0 Comments

Boardroom Metrics Podcast: Top Tips for Winning RFPs

Tips we gathered from our professional writers on winning RFP proposal bids. Access our free download 'Top 12 Tips for Winning RFPs and Proposals' here: http://www.boardroommetrics.com/toronto-rfp-proposal-writer Participants: Jim Crocker – Chair of Boardroom Metrics, Toronto Karen McElroy – CEO Boardroom Metrics, Toronto

By |September 9th, 2016|Podcast, RFP Writing|0 Comments

Ink Stink

Executive personal brands. Too general, too old, too late. Jim and Karen discuss their observations working with experienced executives on personal brands. Overall thought: you will care, especially when it's too late. Also on this podcast: - motivating teams through individuals - professional profile photo - google your own name - holiday time helps - [...]

By |September 9th, 2016|Podcast|0 Comments

Marketing Fluff and How to Win RFPs

RFP response. Jim figures out that responding to an RFP means really interpreting and understanding the bidders requirements. Also on this podcast: - Ageism and how to conquer it - Webinars and how to hold the audience - Gamifying driving Jim' blog on 12 tips for responding and winning RFP's: http://www.boardroommetrics.com/blog/winning-request-for-proposal-responses-20160823.htm Boardroom Metrics RFP Writer [...]

By |August 26th, 2016|Podcast|0 Comments

Top 12 Tips for Responding to RFP’s

Writing a winning proposal takes some planning, time and skill. Over the years we’ve worked with clients on hundreds of responses. We’ve worked with large organizations and small ones. Regardless of size, there are some clear ways to succeed. Stepping back a little, here’s our list of the top twelve tips for writing a winning [...]

By |August 23rd, 2016|Family Business, Private Business, RFP, RFP Writing|0 Comments

Executives in Transition

As a Career Transition Coach, whenever I meet with retired friends and post-corporate executives over lunch, the conversation invariably leads to discussions on ‘what will I do next’. Within the first year of retirement many people have already traveled, golfed, and had plenty of family visits.  And, many have contributed their volunteer services by participating [...]

By |August 5th, 2016|News|0 Comments