Companies and organizations spend money with an expectation of a return, regardless of the functional or operational reasons they may be seeking your products or services.
Often, bidders fall short of truly capturing and addressing this in their proposals.
There are many situations when an inferior solution is chosen by a company simply because the proposals for that inferior product better articulated the pain, challenges, and organizational outcomes of the company they were proposing to.
Not only have I crafted hundreds of proposals aimed at demonstrating the value and return of what I was proposing to the prospective company, but I have worked with value consultants in understanding and pitching ROI models to prospects as part of a proposal or sales process.
This has helped me develop a keen understanding of how to strategically position value in proposals, and I will help make sure that your proposal gets the most important messages across.