Many people think that branding is just for companies; each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make corporate brands appeal to others. We can build brand equity just like … read more
One of the things about being sociable is that one listens. Listening has always been 50% of communication. So before you start engaging in any Social Media “talk”… Start Listening!
Tired of endless conversations with smart business owners about the irrelevance of social media, I’ve decided to stop calling it social media. For now, I’m experimenting with ‘web visibility’. As in “how much value do you think your business will have if it doesn’t have any web visibility?”. Or, to leap to the negative “how … read more
You can’t afford not to consider Facebook as marketing channel.
There was a time when Yahoo was the best search site around. They were quickly eclipsed by Google. Google is now facing pressure not from what we traditionally think of as search engines but from large sites that incorporate their own search engine. In 2007 Facebook had over 600 million internal searches per month. According to … read more
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