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Tired of Typos? Toronto Proofreader and Copy Editor

Jim Crocker2019-01-05T12:49:32-05:00November 5th, 2018|Business Communications, RFP Writing|

  Typo Finder Joins the Boardroom Metrics Business Writing Team The Boardroom Metrics writing team keeps expanding. We now provide copy editing and proofreading services along with our RFP, content [...]

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The Power of Business Storytelling

Catherine Roberts2019-01-05T12:49:34-05:00October 24th, 2017|Business Communications, RFP, RFP Writing|

Stories sell. Just ask Iceland. Iceland?! In the wake of the 2008 global financial crisis, this Nordic country of roughly 300,000 was brought to its knees. With few people and [...]

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  • greg berube gives reasons to invest in your brand

5 Reasons to Invest in Your Brand

Greg Berube2019-01-05T12:50:02-05:00May 5th, 2015|Branding, Business Communications, Business Strategy, Marketing|

Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size [...]

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Brand Protection – Who Owns What?

Greg Berube2019-01-05T12:50:02-05:00March 17th, 2015|Branding, Business Communications, Marketing|

  Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than [...]

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Brand Maintenance

Greg Berube2019-01-05T12:50:02-05:00February 24th, 2015|Branding, Business Communications, Marketing|

  Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” [...]

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Anatomy of a Re-Brand

Greg Berube2019-01-05T12:50:03-05:00February 12th, 2015|Branding, Business Communications, Business Growth|

Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your [...]

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  • personal branding

When Brands Fail

Greg Berube2019-01-05T12:50:03-05:00February 5th, 2015|Branding, Business Communications, Retail|

  Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in [...]

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Managing Remote Sales Reps

Bill Sayers2019-01-05T12:50:07-05:00July 31st, 2014|Business Communications, Sales|

I get asked on a regular basis: How do I manage remote sales people? In this discussion I always point out that managing sales reps need not be different - [...]

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  • health corporate culture

Good Internal Communications Create Healthy Corporate Cultures

Jim Crocker2019-04-19T18:33:03-04:00June 8th, 2014|Business Communications, Corporate Culture|

More and more companies are realizing the role good internal communications play when it comes to creating a healthy corporate culture, engaging employees,  and ultimately driving future success. The [...]

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