Typo Finder Joins the Boardroom Metrics Business Writing Team The Boardroom Metrics writing team keeps expanding. We now provide copy editing and proofreading services along with our RFP, content [...]
Stories sell. Just ask Iceland. Iceland?! In the wake of the 2008 global financial crisis, this Nordic country of roughly 300,000 was brought to its knees. With few people and [...]
Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size [...]
Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than [...]
Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” [...]
Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your [...]
Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in [...]
I get asked on a regular basis: How do I manage remote sales people? In this discussion I always point out that managing sales reps need not be different - [...]