Stories sell. Just ask Iceland. Iceland?! In the wake of the 2008 global financial crisis, this Nordic country of roughly 300,000 was brought to its knees. With few people and fewer industries, what was Iceland to do? Well, it took a hard, long look at itself and realized that with virtually no pollution and large [...]
Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size of business or structure - your Brand is the first exposure your customers and target audience have with your product or service. You only have [...]
Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than you think. The damage done can be irreversible and expensive to undo! Here are some steps to provide better protection of your brand: FILE [...]
Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” is generally the attitude. Nothing could be further from the truth. Successful brand maintenance has become a survival factor for businesses. To develop, shape, [...]
Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your brand’s life cycle, or evolution, a “Re-Branding” will be required. The reasons for this exercise can be varied: Change in direction – The brand [...]
Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in the life cycle of any Brand. As an audience shifts, their needs will also alter. A good Brand Strategy will take this into account. You [...]
I get asked on a regular basis: How do I manage remote sales people? In this discussion I always point out that managing sales reps need not be different - based on whether they are in the office or work remotely. Here’s what I know. There is a stigma with remote reps that they don’t [...]
More and more companies are realizing the role good internal communications play when it comes to creating a healthy corporate culture, engaging employees, and ultimately driving future success. The formula, by now, is tried, tested and true, with one step naturally leading to the next. So a year or so ago when I met with [...]