Five Things You May Not Know About Logo Design
The logo design challenge. Logos are a bit of an anomaly in the design world. It is a tough challenge to create something that is unique, memorable, long-lasting, and helps [...]
Is your Brand meaningful to your target audience?
As the needs and wants of the consumer change and alter - your Brand needs to evolve too. What to do if your Brand isn’t working? As a key to [...]
The 5 Hidden Benefits of Branding
Branding is worth the investment - a unique own-able Brand Strategy will separate you from your competitors, increase your revenues and provide a few hidden benefits. As your Brand Strategy [...]
5 Reasons to Invest in Your Brand
Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size [...]
Brand Protection – Who Owns What?
Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than [...]
Brand Maintenance
Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” [...]
Brand Strategy by the Numbers
Today's brand environment has become a virtual war zone -- brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to [...]
8 Top Tips for Direct Marketing and Mailing List Campaigns
Let’s face it. Business is about getting in front of potential clients - and today there are many options to do this. Direct Marketing is a viable option. In our [...]
Types of Product Pricing Strategies #4 – Market/ Brand Based Pricing Strategies Part 3
As we complete this series of blogs on product pricing strategies, I wanted to address the area of promotion pricing. I have included this as a subset of Market or [...]