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  • Smart marketing objectives

The Best Legal Marketing Starts with SMART Marketing Objectives

Larry Stroud2019-01-05T12:50:25-05:00July 9th, 2013|Business Management, Marketing, Professional Services Marketing|

"Build my personal profile in the hospitality sector." "Develop our tax strategy advisory work." "Grow our health law practice in the Western region." Do you recognize the similarity of some [...]

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  • Pricing strategy

Types of Product Pricing Strategies #2 – Competition Based Pricing

Marketing Consultant2019-01-05T12:50:26-05:00June 25th, 2013|Business Strategy, Marketing, Pricing|

  Boardroom Metrics provides RFP Consulting and Competitive Bid response Writing expertise to clients in the United States, Canada and Europe. 1-888-414-1726.   The other day I heard someone refer to [...]

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  • Inbound Marketing

What is Inbound Marketing Lead Generation and Why Should You Care?

Ken Steven2019-01-05T12:50:26-05:00June 13th, 2013|Lead Generation, Marketing|

Whether you’re a CEO looking to grow your business, a Marketing Manager who needs to demonstrate tangible results and ROI, or a Sales Manager who craves a greater number of [...]

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  • product pricing strategies

Types of Product Pricing Strategies #1 – The Cost-Based Pricing Strategy

Marketing Consultant2019-01-05T12:50:26-05:00June 4th, 2013|Business Strategy, Marketing, Pricing|

This is the first in a series of blog posts about different types of pricing strategies. Why? Because everywhere I go these days, I see people who need help with [...]

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  • Multichannel Integration

Channel Integration – How To Unlock The Web’s True Sales Potential

Jeffrey Parnell2019-01-05T12:50:26-05:00May 28th, 2013|Business Strategy, Marketing, Sales|

The Internet as a sales channel has grown by nearly 15 per cent every year since 2007, so it's understandable that the web is now a part of the marketing [...]

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How To Set Prices To Seriously Increase Profit

Marketing Consultant2019-01-05T12:50:26-05:00May 22nd, 2013|Business Strategy, Marketing, Pricing|

Not many companies would characterize themselves as having an obsession with pricing, and yet pricing represents one of the most attractive and most overlooked opportunities out there to increase profit. [...]

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  • sales growth

How To Increase Sales In Your High Tech Company

Ken Steven2019-01-05T12:50:28-05:00March 15th, 2013|Marketing, Sales, Technology|

Let’s say you’re the CEO of a High Tech company ... Let’s say your business grew steadily from the time you started the company, but for the past couple of [...]

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Understanding the Digital User

Ron Caughlin2019-01-05T12:50:28-05:00March 14th, 2013|Branding, Marketing, Technology|

It’s a Digital Wasteland Out There As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers [...]

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Where will your next new High Tech product come from?

Marketing Consultant2019-01-05T12:50:28-05:00February 28th, 2013|Innovation, Marketing, Sales, Technology|

As the CEO of a High Tech company, perhaps you’re concerned with hyper-segmentation and creeping incrementalism in the market. We live in a world where some companies herald the roll [...]

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