Protect Your Brand
Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a [...]
What’s your plan to focus sales and marketing resources?
Third in a series on Sales & Marketing Integration... In many organizations sales and marketing operate unilaterally. Why is that, and how can you focus their energy towards increasing sales [...]
Brand Loyalty is very special!
By Greg Berube. Greg Berube is a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a [...]
7 Lessons Learned – Running a Major Fund Raiser or Event
Having spent 15 years as a CEO in the music industry – I was not a stranger to running events. This was different however - working with a group of [...]
Why Team Selling Can Lead To Increased Customer Satisfaction
Second in a series on Sales & Marketing Integration… Whether your organization operates in a B2C or B2B environment, whether your company is large or small, or whether you sell [...]
Investing in Sales Training Blog Series #3: 6 Ways to Get Maximum ROI from your Sales Training Program
1. Play for the long run. You are trying to change behaviour and learn new skills - that takes time and means that the training needs to be on-going and [...]
Why Knowledge Based Selling can Improve your Sales and Marketing ROI
First in a series on Sales & Marketing Integration... “Nothing happens until someone sells something”. This old quote has been attributed to Henry Ford, Peter Drucker, and Thomas Watson, amongst [...]
Investing in Sales Training Blog Series #2: When NOT to Invest in Sales Training
Here’s a list of 6 steps that might suggest you should not invest in sales training: 1. Do you have the right people worth investing in? Do they have what [...]
Route to Market Series #5: Have your Competition changed their Route to Market?
Route to Market – is your Sales Organization Optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many [...]