Steven Poirier

About Steven Poirier

Steven Poirier has over 20 years’ experience in executive roles with a diverse group of Private and Family businesses. He has built and restructured National and Regional Sales and Marketing organizations and he continues to advise companies in ways to optimize their resources and position them as true leaders in their respective industries.

Route to Market Series #5: Have your Competition changed their Route to Market?

Route to Market – is your Sales Organization Optimized?  When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness [...]

Route to Market Series #4 – Have you Expanded into New Channels of Distribution?

Route to Market – is your sales organization optimized?  When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness [...]

Route to Market Series #3 – Has your Product portfolio changed?

Route to Market – is your sales organization optimized? When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness [...]

Route to Market Series #2 – Do you know who you are Competing against?

When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review  their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness of their Selling Organization  for this new reality. [...]

By |May 29th, 2012|Branding, Sales|0 Comments

Route to Market Series #1 – Your customers buying practices have changed

When was the last time you reviewed the structure of your Sales Organization? How has the marketplace changed since then? Many Companies review  their business strategy on a regular basis, but very few pause to look at the selling environment they are competing in and the appropriateness of their Selling Organization  for this new reality. [...]

By |May 21st, 2012|Marketing, News, Sales|0 Comments