Branding

  • branding has hidden benefits

The 5 Hidden Benefits of Branding

Branding is worth the investment - a unique own-able Brand Strategy will separate you from your competitors, increase your revenues and provide a few hidden benefits. As your Brand Strategy is developed and activated, you’re Brand Positioning will start to take effect and awareness will grow – this may take a little time, but soon [...]

By |June 4th, 2015|Branding, Business Strategy, Marketing|0 Comments
  • greg berube gives reasons to invest in your brand

5 Reasons to Invest in Your Brand

Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size of business or structure - your Brand is the first exposure your customers and target audience have with your product or service. You only have [...]

Brand Protection – Who Owns What?

  Now that you’ve spent a considerable amount of time, developing and creating your Brand, it’s important to protect it. The chance of your Brand being misused is better than you think. The damage done can be irreversible and expensive to undo!   Here are some steps to provide better protection of your brand: FILE [...]

By |March 17th, 2015|Branding, Business Communications, Marketing|0 Comments

Brand Maintenance

  Most organizations neglect the forward thinking of their Brand, the majority of organizations generally breathe a sigh of relief when the Brand has been determined – “there, that’s done” is generally the attitude. Nothing could be further from the truth.   Successful brand maintenance has become a survival factor for businesses. To develop, shape, [...]

By |February 24th, 2015|Branding, Business Communications, Marketing|0 Comments

Anatomy of a Re-Brand

Most companies and people don’t understand the time and effort that it takes to Re-Brand an organization. Not to mention the dollars and resources involved. At some point during your brand’s life cycle, or evolution, a “Re-Branding” will be required.   The reasons for this exercise can be varied: Change in direction – The brand [...]

By |February 12th, 2015|Branding, Business Communications, Business Growth|0 Comments
  • personal branding

When Brands Fail

  Branding should be seen as a fluid part of any organization – it must adapt to the changing marketplace and the consumer’s needs and wants. This is paramount in the life cycle of any Brand. As an audience shifts, their needs will also alter.  A good Brand Strategy will take this into account. You [...]

By |February 5th, 2015|Branding, Business Communications, Retail|0 Comments

Brand Strategy by the Numbers

Today's brand environment has become a virtual war zone -- brands competing for attention – too many brands and not enough eyeballs. It’s always been difficult for a brand to maintain its presence or dominance of the landscape and still survive as a meaningful and relevant communication tool. As time marches on, brands can become [...]

By |January 30th, 2015|Branding, Leadership, Marketing|0 Comments
  • personal branding

How To Brand Yourself And Why Personal Branding Matters

So why do you need to know how to brand yourself? In today's world, we are constantly bombarded with personalities, attitudes, opinions, advice and tips, but at the end of the day, who do we trust? Who do we rely on? Who comes to mind when you need help? When breaking things down simply, we [...]