Business Strategy

Think he’s crazy? Donald Trump is just your typical entrepreneur.

  Flickr Image by DonkeyHotey Forget Shark Tank. For anyone who fancies themselves as a future entrepreneurial star, studying Donald Trump (just watch the nightly news) may be all you need to learn about entrepreneurial success. Here’s why. Almost every 'successful' (valuable business leading to personal gratification) entrepreneur we’ve known over the past [...]

  • branding has hidden benefits

The 5 Hidden Benefits of Branding

Branding is worth the investment - a unique own-able Brand Strategy will separate you from your competitors, increase your revenues and provide a few hidden benefits. As your Brand Strategy is developed and activated, you’re Brand Positioning will start to take effect and awareness will grow – this may take a little time, but soon [...]

By |June 4th, 2015|Branding, Business Strategy, Marketing|0 Comments
  • greg berube gives reasons to invest in your brand

5 Reasons to Invest in Your Brand

Why invest in your brand? Your brand is the foundation and face of your business - it should always clearly differentiate you from your competition. It doesn’t matter the size of business or structure - your Brand is the first exposure your customers and target audience have with your product or service. You only have [...]

Does Your Firm Comply With the UK Bribery Act 2010?

The UK Bribery Act 2010 (UKBA) took effect on 1 July 2011 replacing the UK’s existing network of bribery laws with a new single comprehensive Act. The Act applies to: - All United Kingdom companies, partnerships and individuals regardless of whether they are located in the UK or whether the activity in question was conducted [...]

  • how to price

Types of Product Pricing Strategies #4 – Market/ Brand Based Pricing Strategies Part 3

As we complete this series of blogs on product pricing strategies, I wanted to address the area of promotion pricing. I have included this as a subset of Market or Brand Based strategies, but certainly discounting is a widespread tactic which may also be seen within Cost Based, Competitor Based, and Customer Based strategies I [...]

By |December 17th, 2013|Business Strategy, Marketing, Pricing|0 Comments
  • The Art of Strategy

The “Art” of Strategy

A great captain once said, “the best strategies are ones that leadership can communicate in a single picture”. There’s a lot to be said for that. Yet, in the past few years of dealing with corporate strategy development, I’ve been seeing the exact opposite. More often than not, companies trot out multiple binders of documents [...]

By |November 23rd, 2013|Business Strategy, Leadership|2 Comments
  • Overcoming Business Constraints

Beware of Constraints that Can Cripple Your Business Growth

Every small business and start up wants to grow and become successful, but the trick is to have “planned growth” rather than “opportunistic growth”. If you opportunistically start taking on every new order for your products or services that comes along, sooner or later you'll hit a “constraint” that cripples your business. Typical business growth [...]

  • Customer Based Pricing Strategies

Promotion Pricing

As we complete this series of blogs on product pricing strategies, I want to address the area of promotion pricing. I have included this as a subset of Market or Brand Based strategies, but certainly discounting is a widespread tactic which may also be seen within Cost Based, Competitor Based, or Customer Based strategies. I [...]

By |October 1st, 2013|Business Strategy, Marketing, Pricing, Sales|0 Comments