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Boardroom Metrics Marketing Consultants provide strategy and execution solutions for your inbound and outbound marketing objectives; including social media, branding, pricing and advertising.

  • how to price

Types of Product Pricing Strategies #4 – Market/ Brand Based Pricing Strategies Part 3

As we complete this series of blogs on product pricing strategies, I wanted to address the area of promotion pricing. I have included this as a subset of Market or Brand Based strategies, but certainly discounting is a widespread tactic which may also be seen within Cost Based, Competitor Based, and Customer Based strategies I [...]

By |December 17th, 2013|Business Strategy, Marketing, Pricing|0 Comments
  • Customer Based Pricing Strategies

Promotion Pricing

As we complete this series of blogs on product pricing strategies, I want to address the area of promotion pricing. I have included this as a subset of Market or Brand Based strategies, but certainly discounting is a widespread tactic which may also be seen within Cost Based, Competitor Based, or Customer Based strategies. I [...]

By |October 1st, 2013|Business Strategy, Marketing, Pricing, Sales|0 Comments
  • how to set prices

Types of Pricing Strategies to Address Supply and Demand

Recently I’ve focused my blogs on different types of product pricing strategies. I believe pricing is a critical element of the marketing mix that is not well served or understood in most companies. I decided to write on this topic because I kept meeting people who needed help with how to set prices, and as [...]

By |September 25th, 2013|Business Strategy, Marketing, Pricing|0 Comments
  • pricing strategies

Brand Based Types of Pricing Strategies for Market Entry

Boardroom Metrics provides Strategic Consulting and RFP Response Writing expertise to clients of all types in the United States, Canada, the Caribbean and Europe. Market or Brand-Based Pricing Strategy As we’ve laboured through various types of pricing strategies in previous posts, we have addressed Cost Based, Competitor Based, and Customer Based strategies. Some would say these major [...]

By |September 10th, 2013|Business Strategy, Marketing, Pricing|0 Comments
  • Bundled Pricing

Popular Customer Based Types of Pricing Strategies – #2

We’re at the seventh inning stretch in our series on types of pricing strategies! So far we’ve touched on Cost Based Pricing, Competition Based Pricing, and Customer Based Pricing. Our last blog reviewed a couple of forms of Customer Based Pricing, and this post will round out that topic with some final examples. With Customer [...]

By |August 1st, 2013|Business Strategy, Marketing, Pricing|0 Comments
  • Customer Based Pricing Strategies

More Fun With Customer Based Product Pricing Strategies – #1

This continues a series of posts around the importance of pricing to the bottom line. Unfortunately, many firms approach pricing in a reactionary and ill informed manner. Inevitably, pricing is far more complex than many organizations realize or resource for. Pricing should be an ongoing process that is recognized for its profit potential, both short [...]

By |July 25th, 2013|Business Strategy, Marketing, Pricing|0 Comments
  • how to set prices

Types of Product Pricing Strategies #3 – Customer Based Pricing

My initial blog on pricing strategy, ‘How To Set Prices To Seriously Increase Profit,’ was written to identify pricing as an under-utilized tool to drive your company’s bottom line. Since pricing is a complex issue for many organizations, I decided to write a series of posts regarding different types of pricing strategies, moving along a [...]

By |July 17th, 2013|Business Strategy, Marketing, Pricing|1 Comment
  • Pricing strategy

Types of Product Pricing Strategies #2 – Competition Based Pricing

  Boardroom Metrics provides RFP Consulting and Competitive Bid response Writing expertise to clients in the United States, Canada and Europe. 1-888-414-1726.   The other day I heard someone refer to pricing as the bastard child of marketing. Why? Because pricing takes as much nurturing, if not more, than any other marketing tactic but generally doesn’t [...]

By |June 25th, 2013|Business Strategy, Marketing, Pricing|0 Comments